One challenge faced by online marketers and webmasters is building sites that are interesting and compelling enough that they get lots of repeat visitors. You can use a variety of traffic generation strategies, but you also want to hold onto your visitors and give them reasons to come back. If you’re taking the right measures on your site, you should be seeing a steady increase in the number of repeat visitors you get. Your site can become more popular and “sticky” if you keep the factors we’ll be discussing in this article in mind.
1) You want to create a memorable brand with your website, and this begins with its name. Your objective is to have people discussing your site, so make this as convenient as possible. You want your site to be distinct from your competition, so don’t use broad or vague names for your site, like “Golf Tips.” You should aim for a name that they’ll be able to remember when they want to go there again or mention it to someone. You have to help your visitors as much as possible when it comes to imprinting your site’s name in their brains. 2) Only use high resolution images on your site. This especially applies to you if you’re using photographs on your site to display your products. Your visitors will have a bad impression about your website if they see that the graphics on your page are badly designed with a poor resolution. This can make your whole site seem unprofessional, so it’s worth paying attention to. If you have to, outsource this by finding a qualified designer who can give your site a great look. Having a well designed site is one of the most important elements in getting visitors to return, so this isn’t an area where you should compromise.
Lastly, label your links clearly so they know what to expect. The best way to do this is to use anchor text for your hyperlink so that you can add the keyword in it, which becomes self descriptive. If anchor text isn’t in your agenda you can use quick descriptions of your links beside them so they know what you are talking about. Even small things like this can make a big difference where quality and appeal are concerned.
All in all, from the above article we come to understand the importance of keeping your site neat and simple to make it appealing to your visitors. If you want to have repeat traffic coming your way then you should be ready to apply these small tips that can make a huge difference. As you go along you’ll learn many more tips on making your site sticky but the above tips will get you on the fast track.
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